Keyword Selection
What You Don't Know
Can Keep You Small
Content May Be King
But Keywords
Are The Power
Behind the Throne
Proper keyword selection is critical for delivering your ideal clients. The whole point of having a
well-optimized site
is to attract people looking for exactly what you offer. It's not hard to bring in a ton of traffic, it's just kind of pointless. You want targeted traffic. What's the best way to do that? Do your research. What language are your ideal clients using to search the web? Hint. It's probably not the language you are using. Find out (I can do that for you) and then seed each page of your site with those same keywords and phrases. This is why you need to be clear about who you want to attract, before you begin building your site.
Well-Researched Keyword Selection
Is the Heart of Any SEO Campaign
One of the things that distinguishes MoJo Marketing from other web building companies is that we spend hours doing your
market research
for you. Before we build your site. After intensive interviews about your business vision and financial goals, we run the numbers. We research terms, run numerous keyword phrase scenarios in your market and analyze traffic statistics for their profit potential. Why go into business and hope there's a need for what you're offering? Doesn't make sense to me.
We find out what's in demand. We assess the degree of supply. And tell you what we think you need to know before spending a bunch of money on it.An interesting thing happens out of this research. A few potentially profitable, under-served niches usually pop right to the top of the list. Why not position yourself there? Why not make sure your brand identity harmonizes with the needs of a
profitable market?
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